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Holding Hands

Community Laison

Employment Type:

Full time


Day Shift



The primary objective of the Community Liaison is to increase referrals and enrollment in Amaka Passion and to meet the needs of its growing referring list of professionals.  This position serves as a front line marketer to potential Amaka Passion caregivers and referral sources, and shares responsibility for achieving referral and enrollment goals as outlined in the annual strategic marketing plan.  The Community Liaison is accountable for individualized monthly, quarterly, and annual enrollment targets according to the annual strategic marketing plan, which is adjusted as needed to grow the business.


Major Job Responsibilities

  • Develop and maintain referral sources through information sharing, presentations, in-services, and appointments conducted on a routine schedule.  Provide excellent customer service in the assigned territory; deliver a marketing message consistent with the sales and marketing strategy; and use appropriate sales skills to identify needs, offer appropriate solutions, overcome objections and seek closure.

  • Identify professional referral sources including, but not limited to, physician practices, hospital social workers, care managers and case managers, home care agencies, state agencies, and community service organizations to increase referrals. This position also has the responsibility to cover senior housing facilities, senior centers, and other locations for direct to customer promotion of the LIFE program.

  • Identify new opportunities to increase referrals, particularly in areas with the greatest potential for enrollments.

  • Work with other Amaka Passion staff to arrange educational and clinical presentations to referral sources and community groups to demonstrate community commitment, increase exposure to the Amaka Passion program, and ensure collaborative working relationships.

  • Work in partnership with Intake Specialists and the IDT to ensure the optimal transition from referral to intake, conversion to enrollment, and customer retention.

  • Staff community events, including but not limited to, health fairs and conferences that support marketing efforts.

  • Participate in appropriate networking and collaborative groups in the assigned territory.

  • Call on key referral sources as assigned and establish relationships with new customers that can grow the business.

  • Track referrals and outreach activities in monthly and quarterly reports.

  • Identify new marketing approaches when planned strategies need change.

  • Conduct initial screening of in-person, telephone and/or walk-in-inquires.  Refer individuals inappropriate for services to other community agencies as needed.

  • Complete referral information forms.

  • Schedule intake assessments for potential enrollees, and conduct these assessments as needed. Explain Amaka Passion services clearly and succinctly to potential enrollees.

  • Obtain potential enrollee certification/documentation as needed for Medicaid eligibility determination or private pay, as needed.


  • Bachelor’s degree in marketing, business, healthcare administration, or related field of study.  Driver’s license.



  • Five years of work experience, preferably in the healthcare industry.




Amaka Passion's Commitment to Diversity and Inclusion

Amaka Passion serves a diverse population, our colleagues are trained to recognize the cultural beliefs, values, traditions, language preferences, and health practices of the communities that we serve and to apply that knowledge to produce positive health outcomes. We also recognize that each of us has a different way of thinking and perceiving our world and that these differences often lead to innovative solutions.

Amaka Passion's dedication to diversity includes a unified workforce (through training and education, recruitment, retention, and development), commitment and accountability, communication, community partnerships, and supplier diversity.

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